History of ALEX-FM

In November 2001 a group of experienced presenters in community radio met to discuss the question of whether Goolwa should have its own community radio station. There were already two stations in Victor Harbor, but the presenters felt that there were enough differences in the general appearance, lifestyle and demography of Victor Harbor and Goolwa to warrant the establishment of a separate station. A steering committee was formed to investigate the next step.

An application for a temporary community broadcasting licence was lodged with the Australian Broadcasting Authority (ABA) within a few weeks and Alex FM was judged to be suitable for one to be issued. However this coincided with the time when two permanent licences were to be assigned in Victor Harbor. Alex FM applied for one of these without any great expectation of success, because we were not at that time a working station. The licences were awarded to the holders of the existing temporary licences.

However, a few weeks before the ABA's decision was announced, Alex FM was offered the use of a narrowcast frequency by the licence holder, Rola Australia, for a tourist information service. This is how 87.6MHz came into being. The Committee accepted the offer and by June 2003 was ready to transmit a short pre-recorded program from the aerial located at The Marina Hindmarsh Island. Over the course of the next few weeks the program was extended in length and subsequently changed to a computer mix.

By May 2003 Alex FM had reached the stage where the business could no longer continue to be run from the Vice Chairman's living room. Fortunately the lease for the Railway Superintendent's Cottage in Goolwa became vacant at this time. Alex FM came to an agreement with the National Trust and took up the lease from 1 June 2003. At around the same time we were informed that an application for a grant we had submitted to the South Australian Govenment for an Inter-Generational Links project had been successful and we were awarded $20,000. This meant we could now go ahead and set up the studios.

At this time too we were offered a Paul Kirk desk at a very reasonable price and set about incorporating it into a studio at the cottage. We started to train a group of presenters in September 2003 and by Christmas we were ready to replace the computer mix with pre-recorded programs generated as if live in the studio and replayed from The Marina. We were also successful in applying for a $2,000 grant from the Office of Volunteers to help us set up a production studio.

Attempts to relay the signal electronically from the studio in the cottage to the transmitter at The Marina proved to be unsatisfactory, so it was decided to apply to the ACA to move the point of transmission from The Marina to the cottage. This was successful and on 21 July 2004 we began transmitting live programs on 87.6MHz from the studio.

Meanwhile, we had commissioned, with the assistance of the Rotary Club of Goolwa a survey to identify a frequency which could be used for community broadcasting. This resulted in the selection of 96.5MHz and another application for a temporary licence in August 2003. Approval for the temporary licence came from the ABA in May 2004, but with the condition that we share the frequency with Spirit FM. The management of the two stations met and came to an amicable agreement on how the sharing arrangement would work and how costs could be reduced by common use of some equipment. A period of test transmissions followed that resulted in a temporary community broadcasting licence being issued to be effective from 29 January 2005.

The consequence of all this activity is that Alex FM now broadcasts on 96.5MHz between midnight on Saturday to midday on Wednesday each week and every day on 87.6MHz.

We have always tried to involve the community in our activities and with this in mind we held a family day with the official opening of the station on 2 April 2005. A number of community groups participated, several councillors attended and the proceedings were opened by the Mayor of Alexandrina Council, Kym McHugh.

More recently we have acquired a caravan from the Rotary Club of Goolwa, for which we are seeking funding to fit out as a mobile studio. This will be used for providing entertainment at community events and for conducting outside live broadcasts, as we have planned to do from our very beginnings.

We have come a long way in a relatively short time with a lot of help from our dedicated volunteers, local businesses and members of the community. We offer special thanks to the following:
Rola Australia, Alexandrina Council, the South Australian Government, Hallie's Electrical, Uplink Communications, Brenton Rowland, The Marina Hindmarsh Island, Whitecloud, Chris Follas, the Rotary Club of Goolwa, Hurst Plasterboard, the Southern Alexandrina Business Association and the people of the Alexandrina area.

Member of Southern Alexandrina Business Association